“Hopenhagen,” a global marketing and communications initiative created by
Ogilvy & Mather on behalf of the International Advertising Association to
support climate change at December’s United Nations Climate Change
Conference in Copenhagen, is expanding its social media and interactive
outreach efforts with the addition of Millennial Media to the list of
companies providing marketing support.
The Hopenhagen campaign urges citizens of the world to visit the
Hopenhagen.org website, sign a petition demanding their leaders support
climate change, and share their messages of hope through social media
applications. As a campaign that is using social media to connect the people
of the world with their leaders, mobile is an important element of this
outreach, Millennial Media ... (more)
Twitter On Ulitzer
When Google's Gmail is down, thousands complain on Twitter. If Amazon has
problems with its cloud services, you hear about it on Twitter. If a web
hosting company has issues, you hear about it on Twitter. Twitter has given
consumers a voice, and companies are listening.
In other words, Twitter has become a discovery engine for service issues. But
only if people effecti... (more)
Cloud Computing Expo on Ulitzer
Many in the industry have heard of Hadoop, and in his session at Cloud
Computing Conference & Expo, Christophe Bisciglia, Co-Founder of Cloudera,
gets a little deeper. Hadoop is based on the same methods Google uses to
store and process petabytes of data, but thanks to contributions from many in
the open source community you can leverage these same methods... (more)
Zimbra on Ulitzer news topic launched today to cover breaking news, blogs and
opinion pieces on Zimbra.
Zimbra is open source server software for email and collaboration - email,
group calendar, contacts, instant messaging, file storage and web document
management. The Zimbra email and calendar server is available for Linux, Mac
OS X and virtualization platforms. Zimbra syncs to smartphon... (more)
CA today announced that two executives will present standalone sessions at
the Cloud Computing Conference & Expo about how both service providers and IT
organizations can help mitigate risks, such as performance, availability,
change and security, in cloud environments.
Tim Brown, CA distinguished engineer and chief security architect of CA's
Security Management business unit, will presen... (more)